Black Friday 2026 falls on Friday, November 27, 2026, the day after Thanksgiving (Thursday, November 26). Cyber Monday is Monday, November 30. But the deals don’t wait for Friday anymore. Amazon has already confirmed its Black Friday Week event starts on November 19, more than a week early.
Below is the full 2026 calendar, what to expect from each part of the sale, and a quick plan so you grab the deals you actually want without overspending.
Quick answer: Thanksgiving is Thu, Nov 26. Black Friday is Fri, Nov 27. Small Business Saturday is Nov 28. Cyber Monday is Mon, Nov 30. Amazon’s Black Friday Week and Cyber Monday deals run from 12:01 a.m. PT on Thu, Nov 19 through Mon, Nov 30, 2026.
Black Friday 2026 calendar at a glance
| Date | Event | What to expect |
|---|---|---|
| Now to Nov 18 | Early holiday deals | Amazon’s Holiday Shop already lists early deals. Good time to build a wish list and check prices. |
| Thu, Nov 19 | Amazon Black Friday Week starts | Amazon’s main sale begins at 12:01 a.m. PT. Many other retailers usually launch their own early Black Friday sales around the same week. |
| Thu, Nov 26 | Thanksgiving | Online deals keep running. Many big stores stay closed in person on Thanksgiving, so check your local store hours. |
| Fri, Nov 27 | Black Friday | Peak day for doorbusters on TVs, laptops, headphones and smart home gear. |
| Sat, Nov 28 | Small Business Saturday | Great day to shop local shops and small online brands. |
| Mon, Nov 30 | Cyber Monday | Last big day. Strong on tech, software, subscriptions and online-only deals. Amazon’s event ends today. |
When does Amazon’s Black Friday sale start in 2026?
According to Amazon, its Black Friday Week and Cyber Monday deal events start at 12:01 a.m. PT on November 19, 2026 and run through November 30. Early deals are already live in Amazon’s Holiday Shop. Amazon also notes that deals and availability can change, so a price you see today may not be there tomorrow.
Many of Amazon’s best deals are for Prime members. Prime costs $14.99 a month or $139 a year. If you only want it for the holidays, a single month can make sense if the shipping and member-only prices save you more than $14.99.
See today’s Black Friday deals on Amazon
What usually goes on sale for Black Friday
Every year, a few categories tend to get the biggest price cuts. If something on your list is in this group, waiting for Black Friday week usually pays off:
- Amazon’s own devices (Echo speakers, Kindle, Fire TV sticks, Ring and Blink cameras). These often hit their lowest prices of the year.
- TVs, especially last year’s models and mid-range sets.
- Headphones and earbuds. See our wireless headphones buying guide first.
- Robot vacuums, air fryers and small kitchen appliances.
- Smart home gear like smart plugs, bulbs and video doorbells. Our smart home gifts under $50 list is a good starting point.
- Laptops, tablets and gaming accessories.
Things that rarely see big Black Friday cuts: brand-new flagship phones, the newest game consoles and very new releases. For those, a bundle or gift card deal is more likely than a big price drop.
A simple 5-step game plan
- Set a budget now. Decide your total before you see a single deal. Our holiday budget guide walks you through it.
- Make a short list. Write down what you need and who it’s for. Deals are designed to make you buy things you didn’t plan to.
- Check price history. Free tools like Keepa or CamelCamelCamel show an Amazon item’s past prices, so you can tell a real deal from a fake markdown. More tips in how to spot real Black Friday tech deals.
- Add items to your cart or watch list early. Popular deals sell out fast on Nov 19 and Nov 27.
- Check the return policy. Most big retailers extend holiday returns into January, but rules vary, especially for electronics.
Should you buy now or wait for Black Friday?
If the item is a classic Black Friday category above and you don’t need it this week, waiting until Nov 19 is usually smart. If it’s a gift with a deadline or something that rarely goes on sale, buying when you find a fair price is fine. A good rule: if the price is already at or near its lowest point in the last few months, the extra wait won’t save you much.
Gift ideas to shop during Black Friday week
Need ideas before the sales start? These guides cover the most-searched gifts this year:
- Trending gifts 2026
- Best gifts for gamers
- Podcast microphones for beginners
- How to use AI to shop smarter this holiday
Shop on Amazon: Browse Black Friday deals. As an Amazon Associate, Latest In Trend earns from qualifying purchases, at no extra cost to you.
FAQ
What date is Black Friday 2026?
Friday, November 27, 2026.
When is Cyber Monday 2026?
Monday, November 30, 2026.
When does Amazon’s Black Friday sale start?
Amazon’s Black Friday Week starts at 12:01 a.m. PT on Thursday, November 19, 2026 and runs through Cyber Monday, November 30.
Are Black Friday deals better in store or online?
For most people, online is easier and the prices are often the same. In-store doorbusters can be cheaper but are limited in quantity.
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